ENGCOHospitality & Advisory

    ENGCO Hospitality & Advisory

    Hotel Commercial Planning Workbook 2027

    Build a smarter commercial plan for your hotel.

    A practical, step-by-step planning workbook designed for independent and boutique hotels. Review your performance, identify untapped revenue opportunities and create a focused commercial action plan for the year ahead.

    10-page workbook in English · Word + PDF · allow approximately 2–3 hours.

    Get the Workbook – €59

    Launch price €59 · Regular price €99

    Hotel Commercial Planning Workbook 2027 cover

    Don’t enter 2027 on autopilot.

    Same packages. Same pricing. Same distribution channels.

    It’s easy to repeat last year’s approach without questioning what actually worked.

    This workbook helps you review your hotel’s commercial performance, uncover missed opportunities and focus on what matters most for the year ahead.

    What’s inside the workbook?

    1. Step 0

      Review Your 2026 Performance

      Understand your key metrics, revenue streams and best-performing offers.

    2. Step 1

      Positioning & Guest Segments

      Define what makes your hotel different and why guests choose you.

    3. Step 2

      Marketing & Content

      Evaluate whether your marketing reflects the guest experience you deliver.

    4. Step 3

      Packages & Pricing

      Review packages, margins and seasonal pricing opportunities.

    5. Step 4

      Additional Revenue Streams

      Explore opportunities across F&B, wellness, experiences, meetings and upselling.

    6. Step 5

      Distribution Strategy

      Review booking channels, distribution costs and opportunities to improve net revenue.

    7. Step 6

      Priorities & 12-Month Action Plan

      Identify your three most important commercial priorities and create a monthly action plan.

    What you get

    • A 10-page workbook in English, delivered as a Word file and a PDF
    • A worked example in every step, using a fictional 35-room boutique hotel: ADR, RevPAR, package margin, net revenue per booking channel and add-on revenue
    • Fill-in tables for your own figures, your three commercial priorities and a month-by-month plan for 2027
    • A quarterly review table to keep the plan alive

    Fill in the Word file digitally, or print the PDF and write by hand. The PDF is made for printing and cannot be typed into.

    A look inside

    Step 3: package margin, worked example
    Step 5: compare channels by net booking revenue
    Step 6: your three priorities

    Built for Independent Hotels

    Designed for owners and managers of independent hotels, boutique hotels, country house hotels and small hospitality properties who want a more structured approach to commercial planning.

    Before you begin

    Have your 2026 performance figures, booking channel data, existing packages and current pricing available.

    Created by a Hospitality Industry Professional

    Louise Engwall Edholm is the founder of ENGCO Hospitality & Advisory, with over 15 years of experience in commercial hotel strategy, including experience at Grand Hôtel, Radisson Hotels and Sabis.

    She is also a board member of Winn Hotel Group.

    Start Planning for 2027

    Turn your commercial insights into a clear, actionable plan for the year ahead.

    Get the Workbook – €59

    Instant digital download. Work at your own pace.